Gatorade gives up on Tiger Woods deal
Tiger Woods has lost yet another endorsement deal.
“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” Gatorade spokeswoman Jennifer Schmit said. “However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best.”
Following AT&T and Accenture last year, Gatorade is the third company to part ways with Tiger since his personal life made headlines. Endorsement contracts with Nike, EA Sports, NetJets, Upper Deck and TLC Vision are all still active.
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